Canada’s FOP Nutrition Symbols Are Changing Purchase Intent
What new consumer research means for product development, reformulation, and competitive advantage in Canada’s packaged food market.
Original Research.
Independent Analysis.
Practical Implications.
A national survey of 1,000 Canadian grocery shoppers was conducted by the Agri-Food Analytics Lab at Dalhousie University under the supervision of Sylvain Charlebois.
The goal? Discover how Canadian consumers are responding to the new FOP nutrition symbols and what it means for manufacturers.
Key Findings
The strongest impact is at trial.
FOP nutrition symbols influence both new and existing customer groups, but the strongest effect occurs before trial. The implications for manufacturers were clear: The label can influence trial; but taste, texture, value and product performance determine if they return.
Key Findings
What matters, to who, when, and where
Consumers want better nutrition, but they still have other key considerations. The research provides insight into whether consumers are willing to pay more, how different customer segments respond, and what food & beverage categories are most impacted.
FOP pressure is not evenly distributed.
Meet the
Research Lead:
Dr. Sylvain Charlebois is a Professor at Dalhousie University and Director of the Agri-Food Analytics Lab. He is an expert in food distribution, food policy, and consumer trends, and led the independent research behind Blendtek’s Front-of-Pack labelling study.
Get The Complete Research Report.
Download The White Paper.
Discover what 1,000 Canadian grocery shoppers told us about Front-of-Pack labels – and what the findings mean for food and beverage manufacturers.
*White paper includes original research data and insights from Sylvain Charlebois for the Canadian food and beverage industry.*
This section is for before the webinar
Go beyond the report
Join The Webinar: What Canada’s FOP Labels Mean for Manufacturers
The research shows that Front-of-Pack nutrition symbols are influencing product comparison, purchase intent, and reformulation pressure. Join Blendtek and Sylvain Charlebois from the Agri-Food Analytics Lab for a Food in Canada webinar exploring the findings and what they mean for food and beverage manufacturers.
WEDNESDAY, OCTOBER 14
11:30-12:30 ET
Webinar Discussion Points:
- What the research reveals about awareness
- Which categories are most exposed to influence
- Which consumer segments are most responsive
- How manufacturers can approach sugar, fat, and sodium, formulation challenges
- What the findings mean for product renovation and new product development
Reformulation Is Now A Strategic Issue.
For food and beverage manufacturers selling in Canada, avoiding an FOP nutrition symbol will help a product remain competitive – but it is not the only factor that determines success. The challenge now is to improve your products nutrition, without compromising what consumers value most.
Blendtek helps food and beverage manufacturers respond to evolving consumer and regulatory expectations through ingredient sourcing, formulation support, custom blending, and product development.